About
A disciplined approach to creating and preserving wealth is at the core of our process, driven by strategic and well-thought-out decisions.
Prince Wealth Founder and Financial Adviser Tony Raikes utilises a variety of advanced risk management strategies to protect clients’ portfolios and is dedicated to providing a comprehensive financial planning experience, empowering clients to make confident and informed decisions about their financial future.
Working as a financial adviser since 2013, Tony brings over 30 years of experience in financial markets and business to his practice. A Certified Practicing Accountant (CPA) since 1991, Tony combines his extensive financial market expertise with his in-depth accountant knowledge to develop effective wealth creation strategies for his clients. His dual experience positions him uniquely to deliver tailored financial solutions with precision and confidence.
Tony delivers personalised, strategic advice to help clients achieve their medium- and long-term financial objectives. With a strong focus on capital preservation, Tony employs thoughtful risk management strategies to safeguard investments while fostering long-term wealth creation. His approach emphasises a diversified portfolio, focusing on listed international equities, domestic equities, exchange-traded funds (ETFs), and other carefully selected investment products tailored to each client’s needs.
Anthony (Tony) Raikes AR 448193 and Prince Wealth Management Pty Ltd CAR 1312027 are Authorised Representatives of Boston Reed Pty Ltd (AFS License No 225738), ABN 89 091 004 885.
Tony Raikes
CPA. B.Acc Dip.FP Grad.Cert.Mgt
Private Client Advisor
Authorised Representative No. 00448193
ASIC Approved Competencies
Tony Raikes is is authorised to provide financial advice and dealings in
relation to the following financial products to retail and wholesale clients:
Superannuation
including SMSFs
Securities
Managed Investment Schemes including IDPS
Retirement Savings Products
Deposits and Payment Products
Life Insurance
Industry Qualifications
- FASEA Financial Advisers Exam QUT (2021)
- Diploma in Financial Planning, Kaplan Professional (2013)
- Certificate IV in Small Business Management NEIS Program, Box Hill Institute (2005)
- Graduate Certificate in Management, Monash Mt Eliza Business School (1999)
- Bachelor of Business (Accounting), Deakin University (1990)
Professional Associations
- CPA – Australian Society of CPA’s (1991)
Latest News
Market Moves | Top Stock Picks, Big Themes & What’s Driving Markets Higher
Markets have rebounded sharply in 2025—approaching all-time highs and showing surprising resilience. The rally, fuelled by cooling inflation, strong earnings, and a fresh wave of AI innovation, is now entering a more complex second half. In this edition of Market Moves, we highlight: Our top 5 stock picks for the next six months Year-to-date market returns What’s really driving the rally (hint: Trump policy chaos included) Key investment themes that will shape the second half of 2025 Risks to watch as volatility lurks Whether you’re leaning into the momentum or
Market Moves | Trump, Legacy and the Recovery Story
Donald Trump has always seen the stock market as a barometer of success—his own and the country’s. During his presidency, he regularly touted record highs in the Dow Jones and S&P 500 as evidence of effective leadership. One thing seems clear: if Trump wants to leave a lasting legacy, he has every reason to avoid a prolonged market crash. Trump’s personal brand—built on winning, economic strength, and “America First” prosperity—is tightly intertwined with how the markets perform. A sharp, sustained downturn would not only damage investor confidence but undercut the
Market Outlook 2025: What Investors Can Expect
The year 2024 was characterised by strong global growth, impressive double-digit returns across multiple asset classes, and a remarkable ability of major economies to sidestep recessionary pressures. In 2025, the focus shifts to whether this extraordinary momentum can be sustained. With central banks advancing their monetary easing cycles, the challenge will be engineering a ‘soft landing’ amid ongoing disinflation and a persistently tight labour market. United States – A Dominant Force The United States is well-positioned to lead global markets again in 2025, propelled by a broad-based expansion across industries,
Meeting the world’s growing energy needs
As the world grapples with the need to transition to cleaner energy sources, the debate around the most viable alternatives intensifies..
The allure of small-cap stocks
Small-cap stocks are poised for a resurgence, offering enticing opportunities for investors. However, amidst the multitude of companies, success stories are rare, making careful selection crucial.
Capitilising on the future of technology
When it comes to investment themes, the standout performer of 2023 was undoubtedly Technology, backed by Artificial Intelligence (AI), fueling the remarkable gains of major players in the industry.