About

A disciplined approach to creating and preserving wealth is at the core of our process, driven by strategic and well-thought-out decisions.

Prince Wealth Founder and Financial Adviser Tony Raikes utilises a variety of advanced risk management strategies to protect clients’ portfolios and is dedicated to providing a comprehensive financial planning experience, empowering clients to make confident and informed decisions about their financial future.

Working as a financial adviser since 2013, Tony brings over 30 years of experience in financial markets and business to his practice. A Certified Practicing Accountant (CPA) since 1991, Tony combines his extensive financial market expertise with his in-depth accountant knowledge to develop effective wealth creation strategies for his clients. His dual experience positions him uniquely to deliver tailored financial solutions with precision and confidence.

Tony delivers personalised, strategic advice to help clients achieve their medium- and long-term financial objectives. With a strong focus on capital preservation, Tony employs thoughtful risk management strategies to safeguard investments while fostering long-term wealth creation. His approach emphasises a diversified portfolio, focusing on listed international equities, domestic equities, exchange-traded funds (ETFs), and other carefully selected investment products tailored to each client’s needs.

Anthony (Tony) Raikes AR 448193 and Prince Wealth Management Pty Ltd CAR 1312027 are Authorised Representatives of Boston Reed Pty Ltd (AFS License No 225738), ABN 89 091 004 885.

Tony Raikes
CPA. B.Acc Dip.FP Grad.Cert.Mgt
Private Client Advisor
Authorised Representative No. 00448193

ASIC Approved Competencies

Tony Raikes is is authorised to provide financial advice and dealings in
relation to the following financial products to retail and wholesale clients:

Superannuation
including SMSFs

Securities

Managed Investment
Schemes including IDPS

Retirement Savings
Products

Deposits and
Payment Products

Life Insurance

Industry Qualifications

  • FASEA Financial Advisers Exam QUT (2021)
  • Diploma in Financial Planning, Kaplan Professional (2013)
  • Certificate IV in Small Business Management NEIS Program, Box Hill Institute (2005)
  • Graduate Certificate in Management, Monash Mt Eliza Business School (1999)
  • Bachelor of Business (Accounting), Deakin University (1990)

Professional Associations

  • CPA – Australian Society of CPA’s (1991)

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